About Me

Sunny Espanet

BS, Chemistry, Texas Christian University

MS, Marketing, Texas A&M University (in progress)

I help you tell the story of your story.

Howdy, I'm Sunny!

I discovered the power of story in the hospital room of my oldest daughter who had been diagnosed with pediatric leukemia at age 2. After growing weary of streaming princess movies, we stumbled into reading aloud and listening to audiobooks to pass the time. This unexpected hardship produced a routine of reading classic literature, which has become a treasured family habit. These stories became not only a pastime but also a source of hope in our trial. Through classic literature, we have grown in confidence in the redemptive story of God's overarching narrative, and grown in courage to perform each of our roles with excellence.

She is now a healthy 21-year-old junior at Texas A&M, pursuing law school with a passion to advocate for rehabilitative justice. My second daughter joined her at A&M in Fall 2026. My youngest is a high school freshman.

And I? As a capstone to raising three remarkable humans, I am pursuing my own Master's in Marketing at Texas A&M, Class of 2027. My oldest daughter and I will dunk our Aggie Rings together — a full-circle celebration of the redeemed story I desperately prayed for in that hospital room so long ago.

As both a mom and a middle school science teacher, my passion has been to relentlessly encourage children, teens, and young adults to seek heroism in their own story by pursuing truth, goodness, and beauty in their personal habits then enculturating these ideals within their sphere of influence.

My superpower is my ability to reframe hardship as a gift — an incredible opportunity to pursue unexpected beauty. My mission now is to help you see your story that way, too, and to encourage others by telling it.

I am the founder of Fractional Catalyst, where I equip clients with a virtual portfolio and communication toolbox — everything they need to share their story online, stay connected with the people it reaches — and mentor aspiring entrepreneurs who are ready to form an income-producing personal brand.

I am not only building a marketing agency, but also encouraging my students to progressively take ownership — agency — to habituate excellence and pursue advocacy through entrepreneurship.

I invite you to book a call with me to discuss how I can help you reframe your personal challenges, take ownership of where you are going, and move toward telling the story of something worth building framed as a life worth living.

Explore My Brand Portfolio

Sunny's Personal brands

Curate Your Child's Affections

to Imagine the Beautiful

Calibrate Your Child's Will

to Discern the True

Compound Your Child's Agency

to Pursue the Good

Curate Your Child's Affections

to Imagine the Beautiful

Calibrate Your Child's Will

to Discern the True

Compound Your Child's Agency

to Pursue the Good

As a Classics Coach, I encourage parents to develop a family culture anchored in classic literature in order to cultivate heroism in the character of children.

As a Science Coach, I recommend aptitude-based resources, offer in-person office hours, and hold my students accountable for earning college credit through CLEP testing or dual enrollment.

As a Habits Coach, I encourage students and young adults to strategically align their daily choices to their purpose.

Fast-Track Your Education

Explore the Science of Storytelling

Explore the Science of Wealth

Explore the Science of Storytelling

Explore the Science of Wealth

As a Marketing Coach, I encourage students and young adults to develop their personal brand and unique voice through digital entrepreneurship.

As a Cashflow Coach, I encourage entrepreneurship by strategically optimizing the tax code to build wealth.

sunny's business brands

A true, good & beautiful Book Club

A true, good & beautiful Marketplace

A true, good & beautiful Incubator

Invest in Apartments

Find a Furnished Apartment

Monitize your Model Unit

strategic thinker

My CliftonStrengths Profile

01

Ideation

I am fascinated by ideas and I'm able to find connections between seemingly disparate phenomena.

02

Learner

I have a great desire to learn and want to continuously improve. The process of learning, rather than the outcome, excites me.

03

Futuristic

I am inspired by the future and what could be. I energize others with my visions of the future.

04

Positivity

I have contagious enthusiasm. I am upbeat and can get others excited about what they are going to do.

05

Input

I have a need to collect and archive. I may accumulate information, ideas, artifacts, or even relationships.

"Your customer should be the hero of the story, not your brand.

This is the secret every phenomenally successful business understands."

-Donald Miller, Building a Story Brand

simple pricing - no contracts

Join the StoryFormed Agency

Roadmap Coach

Get Organized!

$97

per month

  • Hire me as your digital platforms advisor

  • We collaborate to create a strategic outreach action plan

  • Access my growing content library of pre-recorded lessons to review at your own pace

Virtual Coach

Get Accountable!

$197

per month

  • Hire me as your strategic coach

  • Includes all Roadmap Coach

  • Weekly virtual cohort sessions

  • Concierge guidance to digital outreach review & optimization

  • Virtual book club exploring the classics of effective marketing strategies

Personal Mentor

Build Community!

$297

per month

  • Hire me as your business development mentor

  • Includes all Roadmap Coach & Virtual Coach

  • Weekly virtual 1-on-1 check-ins tailored to your roadmap and goals

  • Monthly in-person and virtual meetups

Roadmap Coach

Get Organized!

30-Day Free Trial then

$7

per month

  • Hire Sunny as your digital strategy advisor

  • Value-packed DIY option

  • Build your own virtual portfolio by launching your personal brand website

  • Build your own virtual communication toolkit by integrating your custom tech stack

  • Access Sunny's self-paced virtual library of pre-recorded tutorials to review and implement at your own pace

  • Access Sunny's support team by attending live weekly virtual sessions or accessing the recording in the virtual library

Virtual Coach

Get Accountable!

$1,000 Done-With-You Set-Up +

$97

per month

  • Hire Sunny as your ideation coach

  • Everything in Roadmap Coach

  • Done-with-you onboarding — Sunny's team helps you build your virtual portfolio & communication tech stack

  • Sunny helps you curate a strengths-based business idea

  • Join the StoryFormed Network to attend or host family-friendly book clubs, field trips, masterminds, meetups, internships, and more

  • Standard booking calendar access to schedule Sunny's support team

Personal Mentor

Build Community!

$2,500 Done-For-You Set-Up +

$297

per month

  • Hire Sunny as your brand development mentor

  • Everything in Virtual Coach

  • Done-for-you onboarding — Sunny's team builds your virtual portfolio & communication tech stack

  • Sunny helps you cultivate a marketing, sales, and fulfillment strategy

  • Attend Sunny's virtual workshops and in-person coworking office hours (we meet at a DFW area "third space")

  • Premium booking calendar access to schedule personal coaching calls with Sunny

simple pricing - no contracts

Join the StoryFormed Agency

Roadmap Coach

Get Organized!

30-day free trial, then

$7

per month

  • Hire Sunny as your digital strategy advisor

  • Value-packed DIY option

  • Build your own virtual resume by launching your personal brand website

  • Build your own virtual toolkit & rolodex by integrating your custom tech stack

  • Access Sunny's self-paced virtual library of pre-recorded tutorials to review and implement at your own pace

  • Access Sunny's support team by attending live weekly virtual sessions or accessing the recording in the virtual library

Virtual Coach

Get Accountable!

$1000 Done-With-You Set-Up +

$97

per month

  • Hire Sunny as your ideation coach

  • Everything in Roadmap Coach

  • Done-with-you onboarding — Sunny's team helps you build your personal brand website & tech stack

  • Sunny helps you curate a strengths-based business idea

  • Join the StoryFormed Network to attend or host family-friendly book clubs, field trips, masterminds, meetups, internships, and more

  • Standard booking calendar access to schedule Sunny's support team

Personal Mentor

Build Community!

$2500 Done-For-You Set-Up +

$297

per month

  • Hire Sunny as your business development mentor

  • Everything in Virtual Coach

  • Done-for-you onboarding — Sunny's team builds your personal brand website & tech stack

  • Sunny helps you cultivate a marketing, sales, and fulfillment strategy

  • Attend Sunny's in-person coworking office hours (we meet at a DFW area "third space")

  • Premium booking calendar access to schedule personal coaching calls with Sunny

Not Sure Yet? Let's Talk.

Book a free, no-pressure discovery call.

"Education is not the filling of a bucket, but the lighting of a fire."

-Sally Clarkson

StoryFormed Agency

I help you tell the story of your story.

© 2026 Sunny Espanet. All rights reserved.