The StoryFormed Agency Strategy:

Consumer --> Creator --> Coach --> Community

I help my students leverage their strengths by equipping them to build a business based on their natural interests. I first teach them to analyze and curate their personal consumer habits to understand their own intrinsic motivation, coach them to develop a personal brand as a creator in the niche that they naturally gravitate toward, then teach them how to coach others to do the same. Through the process of developing their own coaching programs, I guide my students to refine their own voice and optimize their own value proposition. From this foundation, I teach them to leverage this strategy into cultivating a professional brand for a community of like-minded, enthusiastic consumers who in turn become not only brand advocates, but also loyal students who follow the lead.

...and I practice what I preach.

I am setting the example by developing my own platforms based on the flywheel:

Consumer --> Creator --> Coach --> Community

Brand 1:

Marketing Coach --> StoryFormed Agency (see above) and GHL Affiliate Marketing

Brand 2:

Classics Coach (Avatar-Parents of children-gradesPK-8) & Habits Coach --> Liberty Parenting

Classics Coach and Habits Coach are affiliate marketing funnels to recommended resources on Amazon and other retailers.

Liberty Parenting is a lifestyle education brand that equips parents through 1-on-1 or virtual coaching. This is a funnel to StoryFormed Agency (marketing agency) and I will simultaniously be equipping these members to developing their own virtual identity and personal brand, if interested.

Classics Coach -- Classic literature has always been in the business of cultivating heroes and as a Classics Coach, I work to inspire the next generation toward heroic character formation.

Habits Coach -- I have always been interested in the science of habits and struggled to maintain healthy lifestyle habits for decades. Even though I knew the evidence-based research of healthy living, I would regularly default to convenience which resulted in a cyclical struggle to maintain a healthy weight. Through my personal brand Habits Coach, I document the daily habits and evidence-based research that enabled me to maximize my health efficiently based on cutting-edge nutrigenomics research and my own daily hacks incorporated into my wellness lifestyle. From this foundation, I grew a professional brand (name pending) to equip my followers to order products and services from my curated list of recommended resources.

Brand 3:

Science Coach / Grad Coach --> Education Arbitrage (BTB) and Intrinsic Education (BTC)

Through my personal brand Grad Coach, I attract free-thinking parents who want to save time and money on a highest-quality education. I leveraged this expereince to develop Education Arbitrage, a platform that equips professional educators, coaches, and mentors to build an effective digital outreach, sales, and fulfillment strategy in order to establish their own private practice and form direct student-parent-teacher partnerships. Once liberated from the bureaucracy of traditional school administration, they are free to encourage teens to fast-track their education, thus reclaiming time to build real skills, real businesses, and a well-read, well-rounded life.

Brand 4:

Cashflow Coach --> Flex Term Rental (B2C), Flex Multifamily (B2B), Flex Equity Group

I work periodically alongside my husband, a full-time real estate investor and asset manager, where I focus on creative strategy — finding novel ways to boost occupancy, increase cash flow, and position properties so they tell the right story to the right tenant or buyer.