About Me

Sunny Espanet

I help you tell the story of your story.

Howdy, I'm Sunny!

I discovered the power of story in the hospital room of my oldest daughter who had been diagnosed with pediatric leukemia at age 2. She is now a sophomore at Texas A&M in pursuit of attending law school, a path driven by a passion to advocate for women and children victimized by human trafficking. My second daughter joins her at A&M in Fall 2026. My youngest is a rising high school freshman.

And I? As a capstone to raising three remarkable humans, I am pursuing my own Master's in Marketing at Texas A&M, Class of 2027. My oldest daughter and I will dunk our Aggie Rings together — a full-circle celebration of the redeemed story I desperately prayed for in that hospital room so long ago.

As both a mom and a middle school science teacher, my passion has been to relentlessly encourage others to seek heroism in their own story by reframing hardship as a gift — an incredible opportunity to pursue unexpected beauty.

My mission now is to help you see your story that way too.

I am the founder of StoryFormed Agency, where I mentor young entrepreneurs to build digital platforms and income-generating brands anchored in their God-ordained strengths. The word "agency" is intentional. I am not only building a marketing agency, but also encouraging my students to progressively take ownership — agency — to curate their unique identity through the pursuit of truth, goodness, and beauty in their own story then cultivate this mindset in their sphere of influence.

The first StoryFormed concept is Classics Coach, where I equip professional educators, coaches, and mentors to build an effective digital outreach, sales, and fulfillment strategy in order to establish their own private practice and form direct student-parent-teacher partnerships. Once liberated from the bureaucracy of traditional school administration, they are free to encourage teens to fast-track their education, thus reclaiming time to build real skills, real businesses, and a well-read, well-rounded life. Classic literature has always been in the business of cultivating heroes and a Classics Coach works to inspire the next generation toward heroic character formation.

I work periodically alongside my husband, a full-time real estate investor and asset manager, where I focus on creative strategy — finding novel ways to boost occupancy, increase cash flow, and position properties so they tell the right story to the right tenant or buyer.

Whether I am in a classroom, onsite at a real estate project, or inside a mentorship cohort, I am doing the same thing: helping individuals reframe their personal challenges, take ownership of where they are going, and move toward telling the story of something worth building framed as a life worth living.

strategic thinker

My CliftonStrengths Profile

01

Ideation

I am fascinated by ideas and I'm able to find connections between seemingly disparate phenomena.

02

Learner

I have a great desire to learn and want to continuously improve. The process of learning, rather than the outcome, excites me.

03

Futuristic

I am inspired by the future and what could be. I energize others with my visions of the future.

04

Positivity

I have contagious enthusiasm. I am upbeat and can get others excited about what they are going to do.

05

Input

I have a need to collect and archive. I may accumulate information, ideas, artifacts, or even relationships.

"Your customer should be the hero of the story, not your brand.

This is the secret every phenomenally successful business understands."

-Donald Miller, Building a Story Brand

simple pricing - no contracts

Join the StoryFormed Agency

Roadmap Coach

Get Organized!

$97

per month

  • Hire me as your digital platforms advisor

  • We collaborate to create a strategic outreach action plan

  • Access my growing content library of pre-recorded lessons to review at your own pace

Virtual Coach

Get Accountable!

$197

per month

  • Hire me as your strategic coach

  • Includes all Roadmap Coach

  • Weekly virtual cohort sessions

  • Concierge guidance to digital outreach review & optimization

  • Virtual book club exploring the classics of effective marketing strategies

Personal Mentor

Build Community!

$297

per month

  • Hire me as your business development mentor

  • Includes all Roadmap Coach & Virtual Coach

  • Weekly virtual 1-on-1 check-ins tailored to your roadmap and goals

  • Monthly in-person and virtual meetups

Roadmap Coach

Get Organized!

$97

per month

  • Hire me as your digital strategy advisor

  • Premium access to HighLevel AI-powered business operating system (affiliate link)

  • We collaborate to create a strategic outreach action plan

  • Access my growing content library of pre-recorded lessons to review at your own pace

Virtual Coach

Get Accountable!

$197

per month

  • Hire me as your accountability coach

  • Includes all Roadmap Coach

  • Weekly virtual cohort sessions

  • Virtual book club & mastermind discussing the classics of effective marketing strategies, entrepreneurship

  • Family Field Trip invitations — regional (DFW), national and international locations

Personal Mentor

Build Community!

$297

per month

  • Hire me as your business development mentor

  • Includes all Roadmap Coach & Virtual Coach

  • Weekly virtual 1-on-1 check-ins tailored to your roadmap and goals

  • Exclusive booking calendar access

  • Monthly in-person and virtual meetups

simple pricing - no contracts

Join the Storyformed Agency

Roadmap Coach

Get Organized!

$97

per month

  • Hire me as your digital strategy advisor

  • Premium access to HighLevel AI-powered business operating system (affiliate link)

  • We collaborate to create a strategic outreach action plan

  • Access my growing content library of pre-recorded lessons to review at your own pace

Virtual Coach

Get Accountable!

$197

per month

  • Hire me as your accountability coach

  • Includes all Roadmap Coach

  • Weekly virtual cohort sessions

  • Virtual book club & mastermind discussing the classics of effective marketing strategies

  • Family Field Trip invitations — regional (DFW), national and international locations

Personal Mentor

Build Community!

$297

per month

  • Hire me as your business development mentor

  • Includes all Roadmap Coach & Virtual Coach

  • Weekly virtual 1-on-1 check-ins tailored to your roadmap and goals

  • Exclusive booking calendar access

  • Monthly in-person and virtual meetups

Not Sure Yet? Let's Talk.

Book a free, no-pressure discovery call.

"Education is not the filling of a bucket, but the lighting of a fire."

-Sally Clarkson

StoryFormed Agency

I help you tell the story of your story.

© 2026 Sunny Espanet. All rights reserved.